Localization & LQA: the product speaks the language of the new market

We translate interfaces, copy and documentation and check the result where the user will see it — in the interface, not in a spreadsheet. Russian, English and Uzbek in-house, other languages with vetted partners under our quality control.

How localization differs from translation

Translation is text. Localization is text that fits into a button, inflects correctly next to a number, shows dates and amounts in the format the country expects and does not break local advertising rules. The difference only shows in the interface, which is why LQA — linguistic testing — is a mandatory part of the job for us, not a separate service.

Typical LQA findings that never appear in a translation sheet: a string clipped on a narrow screen, "1 items" instead of "1 item", a date in US order for a European market, a currency symbol in the wrong place, a promo text still carrying a campaign name from the previous market.

What we localize

• Web and mobile app interfaces: strings, tooltips, errors, push notifications.
• Documentation and knowledge bases: help centre, instructions, support answers.
• Marketing and promo materials: landing pages, banners, emails, promotion copy — checked against platform rules.
• Legal texts together with the client's lawyer: offers, policies, promotion terms.
• Subtitles and voice-over for video and training materials.

How we handle terminology

The main cause of poor localization is not mistakes but inconsistency: the same button is named three different ways because different people translated it at different times. So the first step is a glossary — the product's terms with approved variants in every language — and a translation memory so that repeated phrases stay identical across releases.

1. We build the glossary from the interface and documentation and agree it with your team.
2. We translate against the glossary and translation memory; unclear spots are flagged as questions, not guessed.
3. We assemble the translation into the product and run LQA on real devices.
4. We hand over the files, the LQA report and the updated glossary — it remains your asset.

Languages and markets

Russian, English and Uzbek are handled in-house. For the Cypriot, Hong Kong and Armenian markets we bring in native speakers of Greek, Traditional Chinese and Armenian through partners who work to our glossary and our LQA checklist. We remain the single contractor and are responsible for the result in every language.

• Date, number, currency and address formats for each country.
• Advertising rules and mandatory disclaimers — separately for iGaming and financial products.
• String length checks for the narrowest screens and the longest languages.
• A single brand tone of voice across languages.